My friend Arnold used to go on about how brave being a skater was because it was so dangerous due to the high level of skill and accuracy needed to perform tricks. Indeed, when I observed him skating, I noticed the high level of athleticism involved: how high his knees went when he jumped, the extension of his arms etc. I thought “what if you could incorporate performance elements into skater lifestyle clothing?” That is, clothing that would look “normal” but when you jumped etc your clothing would perform in line with the movement with your body.
I started off by looking at the kind of clothing that Arnold and his friend Tom (a BMXer) wore and their lifestyle. I then took inspiration from the seasonal trends and produced a collection that was both technical and street.