THE SCOUTS
DESIGN & SHOOT FOR NEW I-SCOUT CLOTHING PIECE
All photography © 2013 Alessia Gammarota
TECHNIQUES
FABRICS
STORY
Sampling, print design, organising photoshoot, prop making/sourcing.
Polycotton pique, fleece sweatshirting, polyester tricot.
I was approached by The Scout Association to design a garment to cater for their growing Muslim membership. They also wanted to be able to offer it to their existing members who felt the Scout polo t-shirts and hoodies available to them left them feeling a bit exposed during physical activities when the garments would ride up.
The shoot was inspired by Norman Rockwell’s 1940s illustrations of Scouts.