ADIDAS MENS RUNNING

ADIDAS MENS RUNNING

SEQUENTIALS FW14 COLLECTION DESIGN

TECHNIQUES

FABRICS

STORY

Illustrator, tech packs, sketch modelling.

Polyester jersey, polyester fleece, 2.5 layer Nylon.

I worked for Adidas at the beginning of 2013 and designed the F/W 2014 Mens Running Sequentials collection. As the focus was on the American customer, I wanted to combine Adidas’ desired futuristic aesthetic with the “all-American” look –so I also looked at all-American brands such as Ralph Lauren and Tommy Hilfiger.
The range included jackets, joggers, t-shirts and underwear but I’ve only shown the Clima Heat styles here. I also created patterns for and mocked up a zip-able shawl-neck collar in the atelier.

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