SS12 PROMO & KALEIDOSCOPE 10.02.2012
The Spring Summer ’12 range is almost here! This season we’re also introducing a new print called Kaleidoscope. The new promo ingeniously combines the new collection with the new graphic. We guarantee you will be impressed with the finished article, which will be out at the end of this month.
LONDON TO BRIGHTON 10.02.2012
Concept: take one London brand 60 miles south and put it on the beach: the symbol of summer.
Result: SS12 Elenany collection photoshoot in Brighton.
Conclusion: Elenany works in the city and on the beach.
Look out for the pictures which will be featured on the slide show on the homepage at the end of this month.
NEW LASER CUT JEWELLERY RANGE 09.01.2012
Elenany has brought out a laser sharp, laser cut jewellery range! We're so incredibly excited that out of sheer delirium, we're giving some away, yes FOR FREE! To enter the giveaway:
1. Check out the new range here
2. Post the link of your favourite on the Elenany Facebook wall followed by the word GIVEAWAY
3. 5 winners will be picked at random after the competition closes at midnight on Sunday 15th January. Good luck!
ELENANY PHOTOSHOOT IN ISTANBUL 12.10.2011
We did a shoot in the beautiful and historic city of Istanbul! Click the image below to view the photoshoot images on our Facebook page!
ELENANY WRITES FOR KALIMAT MAGAZINE 12.10.2011
Sarah Elenany goes backstage at London Fashion Week to review the new collection by DAS for Kalimat Magazine. Check out the article on page 125 and also check another hilarious article by Elenany on page 77
http://issuu.com/kalimat/docs/issue03/125
TRIPLE 9 PERCENT + OMAR OFFENDUM 20.09.2011
We sent a couple of our menswear tees in the direction of Hip-Hop superstar Omar Offendum. We’ve heard that Omar puts the t-shirts on to inspire him when he’s writing songs. We didn't really hear that, but it's probably true.
ELENANY FOR THE NARCICYST 17.09.2011
Earlier this year Elenany designed a bespoke piece of jewellery for rapper/actor/phenomenon The Narcicyst. We wanted to create something that truly reflected the spirit of his work so we studied his lyrics, delved into his philosophy and compiled a comprehensive image directory of all the things he’s ever worn….but just to make sure we got it right, we just asked him what he wanted and made that instead.
The result is this.
We made this piece of forearm armour for him by laser etching gold leather, laser cutting walnut and finishing with brass plated buckles and strap ends.
Follow The Narcicyst on Twitter @TheNarcicyst
ELENANY PROFILES: DANAH ABDULLA 17.09.2011
We’ve always wondered how people come up with great ideas. Obviously, we mean how OTHER people as well as ourselves come up with great ideas. Elenany recently started writing for Kalimat magazine, an exciting new magazine providing an outlet for political, cultural and social expression within the Arab region and its Diaspora.
We love pioneers so we wanted to find out more about its inspired creator….so we tracked her down and asked her a bunch of awkward questions to try to figure out how she came up with such a great idea.
Elenany: Who are you?
Danah: I am the founder, editor and creative director of Kalimat Magazine. Currently, I am a Master of Arts in Social Design student at the Maryland Institute College of Art in Baltimore.
Elenany: What is your vision?
Danah: My vision with Kalimat is to turn it into a media and design production house. Kalimat not only encourages Arab creatives to submit their work and pursue careers in creative fields, media and politics without facing the difficulties of censorship, we also work collaboratively with writers on the editing process. Our end goal is to implement media and design training centres within universities. We want to teach people within the Arab region the creative fields inside and out and how they can utilise these skills to better their communities.
Elenany: What was the one defining moment of your life?
Danah: I guess I can relate it back to my second visit to Palestine. I lived in Dheisheh refugee camp in Bethlehem for a few weeks and had the opportunity to experience the lifestyle of the residents, the way they think, etc. There was something about it that made you want to come back and do some form of educational work and that was a goal I had set in my mind. When I got back, I was inspired to clean up the place, create recycling and garbage programmes because there’s trash everywhere and I couldn’t understand why or how people could live like that. I worked a lot in activism after that. And then in 2010, I returned to Palestine, this time living and working at An-Najah University in Nablus. This time I was coming with ideas on how to do something for the entire region, as opposed to merely focusing on Palestine, which many people do, often neglecting similar problems in the vicinity.
Elenany: How has this translated into your work now?
Danah: It has translated into Kalimat, which is what I am devoted to and it’s also my area of study. The MA programme I’m pursuing right now works directly with the East Baltimore community. As opposed to living in an apartment in a nice part of town and coming in during class time to work with the community, we live in the community and make up a part of it. That’s real community work and helps us better understand our surroundings and the people and places we are making things for. The programme is directly related to making change happen/instigating change through design.
Elenany: How is your work making the world a better place?
Danah: With my work, I hope to make people question the role of the media and design – how can these fields articulate change, how can we use them to better our environment and community and what is the role of a designer, an architect, a journalist? My goal is to have people rethink the educational system in the Arab world and the presence that these two fields (which influence numerous fields alongside it), play.
Elenany: Whose work do you like (artists/designers/musicians)?
Danah: One of my main inspirations is minimalist design so and the work of Massimo Vignelli inspires me for sure. I am also absolutely in love with the Andalusia region, the architecture and history is phenomenal.
Elenany: What’s your favourite Elenany piece/ graphic?
Danah: The Eskimo Coat! And the awesome Elenany logo buttons.
Elenany: Where can we find out more about you?
Danah: On my website at www.danahabdulla.com, or on my blog www.yuppieactivist.blogspot.com and by following me on twitter @theyuppie
Check out Kalimat Magazine at http://www.kalimatmagazine.com/
ELENANY FOR THE SCOUTS 17.09.2011
If you thought Girl Scouts spent their time baking cookies and helping old people mow their lawns, you were misinformed. Well, they do do that stuff, but they also get up to rather more exciting activities like hang gliding, mine exploration and zorbing. Yeah, zorbing.
Earlier this year, Elenany was asked by The Scouts to design a new inclusive uniform that girls from all backgrounds could wear to allow them to run, jump and climb mountains as much as they wanted without making the girls feel uncomfortable or exposed. Here’s the breakdown:
THE LOOKS
After several discussions with focus groups made up of girl Scouts and Scout leaders, we created two pieces of uniform which can be worn in conjunction with existing Scout uniform. We created a hoody dress for them, incorporating the bright i-Scout orange for the hood lining and print. We also created a shirt dress, made from a heavy t-shirt fabric in traditional Scout beige –with flashes of i-Scout pink on the sleeves.
THE PRINT
We couldn’t let them go without plastering a massive Elenany graphic all over the clothing –so that’s exactly what we did. We’re excited that the print might be used across the boys Scouting range (Cubs, Beavers, Scouts) too, on t-shirts and polos.
We got our inspiration for the print from all of the exciting activities Scouts get up to, so if you look closely you can see kayakers, windsurfers and Scuba divers arranged in a nice geometric pattern.
The uniform will be available at the end of this year to anyone and everyone from Scout Shops, online. The uniform will be limited edition, so if you love the new pieces, there’s no time to waste!
